Mr. Jobs is indeed starting to behave like that other convicted monopolist we know and love.  Yet unlike the latter, Jobs did not engage in underhanded business practices to create his monopolies. They were handed to him on a silver platter by the rest of the market, which insists on peddling either outright crap [2] or cheap imitations [3] of Apple’s aesthetic. In order to resist the temptation this worldwide herd of mindless junk-peddlers and imitators have placed before him, it would not be enough for Jobs to merely “not be evil.” He would have to be a saint (and a traitor to his shareholders.)