… we want lots of cool products “in the cloud.” But the cloud isn’t an amorphous collection of billions of water droplets. The cloud is actually a finite and knowable number of large companies with access to or control over large pieces of the Internet. It’s Level 3 for fiber optic cables, Amazon for servers, Akamai for CDN, Facebook for their ad network, Google for Android and the search engine. It’s more of an oligopoly than a cloud.