From "Here we go again" by Seth Godin
> The thing that gets us stuck isn’t us. It’s the script that we’ve decided is our only option.
> Call it out. Realize that it’s not the only option. A script doesn’t always feel like a choice, but until we realize we’re running one, it’s unlikely we can do the hard work it takes to change it.
> Rewrite the script, rewrite the outcome.