Dr. Jans Aasman, CEO of Franz stated, “Some people have asked, ‘Why not do this on a distributed cloud system with Hadoop?’ The quick answer: NoSQL databases like Hadoop and Cassandra fail on joins. Big Enterprise, big web companies and big government intelligence organizations are all looking into big data to work with massive amounts of semi-unstructured data. They are finding that NoSQL databases are wonderful if one needs access to a single object in an ocean of billions of objects, however, they also find that the current NoSQL databases fall short if you need to run graph database operations that require many complicated joins.”